#  Intelligence Remastered: Using AI in Your Practice

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**Presentation Date:** 07 September 2024

**Duration:** 1:34:36

**Return to:** [AuDacity Archive](https://audiologist.org/audacity-archive)

Artificial Intelligence (AI) is revolutionizing marketing strategies in audiology by enabling more targeted, data-driven approaches. AI-powered analytics help audiology practices understand patient demographics, preferences, and behaviors, allowing for highly personalized marketing campaigns. Machine learning algorithms analyze customer data to predict needs, tailor advertisements, and optimize outreach efforts. AI-driven chatbots and virtual assistants enhance patient engagement by providing instant responses and support, improving overall user experience. Presenters will discuss how AI can impact your practice.

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**Speakers:** Amol Nirgdukar; Adam Locker, Au.D.
**Moderator:** Kim Cavitt, Au.D.