An established hearing aid practice within an ENT organization embarked on a massive pricing structure change in 2023. In a case-study format, attendees will learn how this established practice modernized its pricing strategy, managed through change, and analyzed the success of the initiative through meaningful KPIs. Attendees will gain insight into how they can customize their own pricing structure updates in alignment with their organization's vision.
Attendees will be able to:
- Differentiate between bundled, unbundled, and hybrid hearing aid pricing structures.
- Determine variables essential to their value proposition as they consider pricing strategy.
- Describe steps that can be taking to prepare and manage teams through change related to pricing structure strategy.
