The continued evolution of the hearing healthcare industry is providing tremendous opportunities for the profession of Audiology. Emerging technologies, such as embedded sensors and Artificial Intelligence in hearing aids, are changing the hearing health landscape and improving the ability to deliver exceptional patient care. This three-hour session will review why hearing is essential and the important role audiologists and audiology students play in providing a patient-centered model of service delivery. We’ll discuss the co-morbidities of hearing loss and the impact of untreated hearing loss on physical, mental and emotional health and explore a variety of tools to help you optimize the art and science of hearing aid fittings. Please join Starkey thought leaders to learn more about the future of audiology and the ability to thrive in today’s dynamic professional landscape.