Things are changing, fast.
- By 2030, one in 5 Americans will be over the age of 70 with 10,000 people turning 70 every day in the USA.
- AI Search is changing the face of online search, with Google making the biggest change to their search bar in 25 years.
- Consolidation in the industry is resulting in the big chains getting more aggressive about gobbling up marketshare.
And through it all, private practices are trying to effectively navigate these unique market factors while continuing to spin all the plates.
In this presentation, Oli Luke shares a deep-dive into the key market factors that are reshaping who our patients are, the way that they make decisions, and the competition who’s desperately trying to attract them, and break down an 8-step framework that you can use to become the logical choice in your marketplace, attract more private pay patients and be very difficult to compete with.
Attendees will be able to:
- Describe how AI Search is changing the way patients find hearing care clinics.
- List the specific steps to make sure your audiology practice shows up when it matters most.
- List and describe patient attraction strategies that are working right now for independent clinics to win more private pay patients, without competing on price with the chains.
- Describe a ready-to-use 8-step framework for becoming the logical, go-to choice for audiology care in your community, so that when a patient is ready, they're already sold on you before they ever pick up the phone.
